The Ad Was Never the Problem. The Story Was.
Thirty years building creative that has to answer to revenue.
We started in 1994 selling advertising for enterprise technology brands—and quickly learned that the ad unit was too small a container for the story that actually sells.
So we built stories instead. We pioneered native advertising for B2B tech before it had a name — and grew Oracle Magazine from $60,000 to $1 million per issue.
Then came the bigger idea. Working inside Oracle's business units, we turned that native work into partner marketing: programs built to serve both the partner and the platform. Three decades later, that model is still the cornerstone of everything we make.
Today we work globally with enterprise brands, fast-growing startups, and media creators — across B2B technology, financial services, and media and entertainment. In 2022, we rebuilt the agency around AI, not to replace the people thinking, but to give them back their hours. Strategy, creative, and revenue execution stay human. Everything else moves faster.
The approach hasn't changed since 1994. Attract the right audience. Influence their decisions. Accelerate revenue.
$260K → $7M
Annual Media Sales with Oracle. Three Years.
Our Story: Thirty Years of Building Bigger Containers
1994: Started selling ads and sponsorships for Oracle, IBM, Dell, and Microsoft.
1996: The ad page wasn't enough. Pioneered native advertising in B2B tech and launched Sprocket Media.
2000: Turned native into Partner Marketing. Go-to-market programs, trade shows, sponsorships.
2005: A client asked us to staff creative directly. SprocketPro: A network of top talent, on demand.
2012: Launched Digarati. Building a home for brand communities, events, partnerships, education, and resources as one ecosystem.
2020: Merged with Collateral Damage. The work expanded beyond B2B.
2022: Rebuilt around AI. Walkenhorst Media Group.
Today: Helping enterprise brands, publishers, and creators turn content into commerce.
One truth, thirty years running: great content deserves a great business model.
Our Services
Together we develop the right strategy that will best deliver exactly what you need to move your audience like never before.
Media Sales & Monetization
30 years turning content into commerce
We pioneered native advertising in B2B tech. Now we do two things: help you build audiences worth monetizing, and turn those audiences into revenue.
Services:
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Media Sales
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Sponsorship strategy
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Newsletter & blog monetization (corporate & creator)
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Event sponsorship sales
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Native advertising programs
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Partner marketing & strategic alliances
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Sales training & momentum coaching
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Account management & ABM
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Strategic media partnerships
Award-Winning Creative
Stories that break through and drive business
We don't make pretty things. We make things that work. From corporate newsletters. Independent publishers. Podcasts. Events. Digital marketing. We handle the full cycle—from launch to monetization.
Services:
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Brand positioning & strategic messaging
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Campaign creative & content production
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Web design UI/UX
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Social media
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Native advertising & custom content
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Video, digital & experiential
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Partner marketing strategy
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Merch/Swag
Brand Publishing
& Media
Building audiences worth monetizing
From corporate thought leadership to creator-driven platforms, we help you build engaged communities around your content.
Services:
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Content strategy & editorial direction
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Audience development
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Corporate newsletters, blogs, and thought leadership
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Niche websites, hubs, and online communities
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Personalized publishing
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Community platforms
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Partnership Strategy
We Are Grateful To Work With The GREATEST Brands
We've Been Doing This Since 1994
30+ years building brands and monetizing media for the world's leading tech, automotive, and innovation companies.
Dell Power Solutions
Mosaic
Ford DealerWorld
Oracle Magazine, Profit and Java Magazine
AS/400, Beyond Computing and Personal Systems
Microsoft Certified Professional
From $150K to $7M in annual media sales in three years with Oracle. We scaled from startup to $24M.
Now helping the next generation of media creators and enterprise brands turn content into commerce.
How We Drive Growth
Operators, not advisors. Accountable for revenue since 1994.
ATTRACT
Positioning that cuts through market noise. Messaging, creative, and content built to open doors — not vanity campaigns.
INFLUENCE
Partnerships that accelerate reach. Sponsorships, native programs, and go-to-market alliances that put you in front of audiences already primed to buy. We pioneered this approach in B2B tech.
ACCELERATE
Sales programs that convert. We staff talent, run sponsorship sales, and monetize the audience. Because breakthrough creative without revenue execution is just expensive art.
Why Walkenhorst Media Group
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Three decades of building relationships with the world's top creative and sales talent means we assemble the perfect team for your challenge—every time.
We don't keep everyone in-house. We keep everyone on-call.
Need a B2B strategist who's scaled enterprise SaaS? We have them. A performance creative who's grown DTC brands? On speed dial. A sales enablement expert in your vertical? Already briefed.
We match proven specialists to your project, industry, and growth stage. No junior teams. No generalists. Just battle-tested experts who've solved your exact problem before.
Your challenge gets the talent it deserves.
And they deliver faster than ever—AI-equipped specialists producing in days what traditional agencies take weeks to complete.
We look forward to hearing from you!
Passionate about brilliant content, and innovative monetization ideas and the execution that brings it all together in one meaningful experience. If you are too, call or send us an email to get started.
Location
Los Angeles
Salt Lake City
Phone Number
Office +1 (760) 699-7800
Mobile +1 (323) 228-3805
Address
45 S Arroyo Parkway
Pasadena, CA 91105